Run–D.M.C.

No rating, This group is not touring The three members of Run–D.M.C. grew up in the neighborhood of Hollis in the Queens borough of New York City, USA. As a teen, Joey Simmons was recruited by his older brother, an up and coming hip-hop promoter named Russell Simmons, to be the onstage DJ for rapper Kurtis Blow—who was managed by Russell. Performing as “DJ Run, Son of Kurtis Blow,” the younger Simmons soon began trading rhymes with Kurtis Blow and beat-boxing for the audience. He would often come back to Hollis and play his taped performances for his friend Darryl McDaniels. Previously, McDaniels had been more focused on athletics than music, but soon began to DJ after purchasing a set of turntables. Simmons convinced McDaniels to start rapping, and though McDaniels wouldn’t perform in public, he soon began writing rhymes and calling himself “Easy D.” Simmons and McDaniels (who, over time, had overcome his early stage fright) started hanging around Two-Fifths Park in Hollis in late 1980, hoping to rap for the local DJs that performed and competed there. The most popular local DJ at the park was a youngster named Jason “Jazzy Jase” Mizell. Mizell was known for his flashy wardrobe and b-boy attitude; but had had troubles with the law as a teen. He had decided to pursue music full-time and began entertaining in the park soon after. Eventually, Simmons and McDaniels rapped in front of Mizell at the park, and the three became friends immediately. Following Russell’s success managing Kurtis Blow, he helped Run record his first single, a song called “Street Kid.” The song went unnoticed, but despite the single’s failure, Run’s enthusiasm for music was growing. He wanted to record again—this time with his cohort Easy D; but Russell refused, citing a dislike for D’s rhyming style. After they completed high school and started college in 1982, Simmons and McDaniels finally convinced Russell to let them record as a duo, and they recruited Mizell (who now called himself Jam-Master Jay) to be their official DJ. A year later, in 1983, Russell agreed to help them record a new single and land a record deal; but only after he changed D’s name to ‘DMC’ and christened the group ‘Run–D.M.C.’—a name, incidentally, that the group hated. DMC said later, “We wanted to be the Dynamic Two, the Treacherous Two — when we heard that crap, we was like, ‘We’re gonna be ruined!’” After signing with Profile Records, Run–D.M.C. released their first single “It’s Like That/Sucker MCs”, in late 1983. The sound was a revolution in hip hop: aggressive, cocky rhymes over spare, minimal, hard-hitting beats. Previously, rap music had been chiefly funk and disco-influenced, but Run–D.M.C.’s sound, like their name, was unlike anything that had been heard in rap before. The single was well received, peaking at #15 on the R&B charts. The trio performed the single on the New York Hot Tracks video show in 1983. Emboldened by their success, Run–D.M.C. recorded their eponymous debut and, released in 1984, Run–D.M.C. was an instant hit and, arguably, rap’s first classic album.Hit singles such as “Jam-Master Jay” and “Hard Times” proved that the group were more than a one-hit wonder, and the landmark single “Rock Box” was a groundbreaking fusion of raw hip-hop and hard rock that would become a cornerstone of the group’s sound and paved the way for the rap rock movement of the late 1990s. Run–D.M.C.’s swift ascension to the forefront of rap with a new sound and style meant that old school hip hop artists had become outdated—in more ways than one. Along with pushing rap into a new direction musically, Run–D.M.C. changed the entire aesthetic of hip hop music and culture. Old school rappers like Afrika Bambaataa and Melle Mel of Grandmaster Flash and the Furious Five tended to dress in the flashy attire that was commonly attributed to rock and disco acts of the era: tight leather, chest-baring shirts, gloves and hats with rhinestones and spikes, leather boots, etc. Run–D.M.C. discarded the more glam aspects of early hip hop’s look (as later readopted by MC Hammer and Vanilla Ice) and incorporated a more ‘street’ sense of style. Their look had been influenced by the way Jay dressed. When Russell Simmons saw Jay’s flashy-yet-street b-boy style, he insisted the entire group follow suit. Run said later: “ There were guys that wore hats like those and sneakers with no shoestrings. It was a very street thing to wear, extremely rough. They couldn’t wear shoelaces in jail and we took it as a fashion statement. The reason they couldn’t have shoelaces in jail was because they might hang themselves. That’s why DMC says ‘My Adidas only bring good news and they are not used as felon shoes. That embrace of the look and style of the street would define the next 25 years of hip hop fashion. Source and more information: Wikipedia